Revolutionary in-car HUD shows power of flexible, transparent OLED lighting technology

Lyteus Automotive display

Revolutionary in-car HUD shows power of flexible, transparent OLED lighting technology

When designing a vehicle, manufacturers need to ensure drivers can receive essential information without unnecessarily distracting them from the road ahead. At this year’s SID Display Week, Lyteus will demonstrate how flexible OLED technology makes this possible through a revolutionary automotive heads-up display (HUD). Built on a thin plastic substrate, this transparent display can be integrated into the vehicle’s windshield to add driver-friendly functionality without adding weight. Moreover, it can be fully customised during manufacture with segments of any shape and color.

The demonstrator features a transparent, multi-color segmented display based on OLEDs – a novel light source that emit over an entire surface, allowing designers to create completely new lighting and display effects. By producing the OLEDs on a thin plastic substrate, Lyteus has produced what it believes is the first transparent and highly bendable automotive HUD to reach pilot production. The OLED-on-plastic approach also enables a display that is extremely light and thin, and provides complete design freedom.

The HUD demonstrator was produced on the Lyteus pilot line, a pan-European initiative funded via the European Union’s Horizon 2020 Research and Innovation Programme. A unique resource for companies looking to explore the potential of flexible OLEDs, the Lyteus pilot line allows manufacturers to start developing new OLED-enhanced products today without waiting for OLED technology to enter mass market. It offers sheet-to-sheet fabrication up to 20 cm x 20 cm, and a 30-cm roll-to-roll line is due to come online later this summer.

“The automotive HUD demonstrator shows how flexible OLED technology can change our lives, in this case potentially making driving safer and more user friendly. The Lyteus line exists to help innovative ideas like this get to market faster in areas such as automotive, aerospace and health. We offer large-scale pilot production of bendable OLEDs in any shape and color, transparent or reflective, and with a uniformity that surpasses any other light source,” says Erno Langendijk, Program Manager at Holst Centre, one of the Lyteus coordinating partners.

The Lyteus automotive HUD demonstrator will be on show within the I-Zone at the Society for Information Display’s (SID’s) Display Week 2018 in Los Angeles, May 22-24.